This afternoon sees the beginning of a new season and its first competitive match at the Abbey Stadium. We welcome all Cambridge United supporters returning for the first time since April. Every new season begins with expectation, optimism and excitement for supporters. The past two seasons have been special and with everyone working together we can help ensure this one will be no different. We can all help throughout the coming months by supporting the team and all the staff.
We also welcome the supporters, officials and staff from MK Dons. We hope you had a safe journey here and return home safely after the match
This summer’s season ticket sales have broken all records. Financially, it is a difficult period for many families and individuals. Everyone at Cambridge United really appreciates both your loyalty and support at this time. The past season created so many good memories hopefully the new one will create even better ones. Although the season has started it is still not too late to purchase a season ticket.
There will also be many new families and individuals attending today for the first time. We hope you all enjoy the live matchday experience and the improved facilities around the ground. The atmosphere and the passion of live football cannot be bettered.
It has been a busy summer improving supporter facilities around the stadium and during the next few months there will be even more work undertaken. In particular we are working hard to achieve a solution for supporters in the Newmarket Road End. Hopefully, there will be positive news coming shortly. Nothing is guaranteed but we really do hope to see movement after so many years of trying to find solutions
One of the improvements mentioned and now completed is the creation of a Family Area outside the club shop. If you attend with children, then please take the time to see what is going on in it. The Family area will be open on afternoon matchdays and will provide activities for all the family to take part. The match day experience is nowadays about more than the 90 minutes of the game taking place. It needs to compete and better what is on offer elsewhere. The time pre-match and post-match needs to become an event in itself.
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Enjoy the Match - Be Loud, Be Proud and stay United