More and more young people are making their way through the turnstiles in the EFL as clubs continue to find innovative ways to attract fans and their families.New figures show that junior season ticket sales have increased by 37% over the past 10 years with 20% of all EFL club match attendees now under 16 years old.
Such an increase is testament to the efforts and evolving attitudes of clubs to attract new fans to their grounds with improved matchday experiences for all ages. These efforts are once again set to be recognised by the EFL’s Family Excellence Awards – an initiative rewarding clubs that deliver an outstanding experience for families.
Celebrating its 10th Anniversary this season, the Awards ensure each club receives two ‘mystery’ visits from families each season, who describe and score their experiences across six areas including first impressions; stadium vicinity; refreshments and everything that happens inside the stadium, as well as indicating overall ratings on friendliness and intention to recommend.
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