Here to stay – China’s interest in European football BY NEIL FREDRIK JENSEN on APRIL 19, 2016 (Game of the People)
EUROPEAN FOOTBALL markets can expect continued interest from cash-rich Chinese investors, according to a new report from KPMG’s Football Benchmark.
Chinese clubs spent heavily in the last transfer window, raising eyebrows as they took some big name players back to the Chinese Super League. As KPMG points out, more than EUR 300m was spent on the likes of Ramires, Ezequiel Lavezzi, Jackson Martinez and Alex Teixeira.
Football Benchmark’s report, Investment at home and away, says that such a bold move is not really a surprise given Chinese football’s current trajectory.
It is also closely aligned to the Chinese government’s plans to make the country a footballing super power. President XI Jinping is nursing a bold ambition – to host, and to eventually win, the World Cup.
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