An edited version of this article appeared in the Cambridge United matchday programme for the game against Barnet on 26 December 2017.
You can still hear echoes of the joyous whoops that shattered the peace of Coconuts Acres’ long, dusty corridors when the news broke: the Abbey Stadium, known to generations of United supporters as the Abbey Stadium, would henceforth be known officially as the Abbey Stadium.
Although I think the club could have found someone a little less unsightly to present the Coconuts view on its splendid announcement video, we applaud this recognition that some things are sacrosanct.
We recognise that the sale of the naming rights can present football clubs with a valuable – sometimes essential – amount of dosh over prolonged periods.
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