Northampton Town and the art of managing a crisis in football
Reading Northampton Town Chairman David Cardoza’s rather empty and unconvincing statement on their latest financial trouble this morning (a winding up petition from HMRC) set my mind racing about the ‘art’ (I use the term loosely) of crisis communications in football.
Having spent over 11 years heading up PR at fan ownership specialists and football reformers, Supporters Direct, I regularly saw the spin operations of clubs going at full tilt to deal with one issue or another – often caused by their own hand.
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