REBRANDING THE FOOTBALL LEAGUE

REBRANDING THE FOOTBALL LEAGUE

It’s not much fun supporting a Football League team. You’re not big enough to attract players like Pedro or Kevin de Bruyne. You’re not even big enough to attract players like Younes Kaboul. But you’re far too big to wander around the stadium with a beer like a Dulwich Hamlet or FC United fan. In most cases, when you support a Football League team, you’re spiritually marooned between glamour and fun on a featureless bank made up of everyone else’s shit. And the water always seems to be rising.

But fear not, the Football League are here to make it all better. They’re teaming up with a creative agency called Futurebrand to discuss how they market themselves and how they can attract a younger audience. And one of their plans, so it has been reported, may be to rebrand and change the names of all the divisions. Because if it didn’t work in 1992 and it didn’t work in 2004, it’s bound to work in 2015. Third time’s a charm, right? Come on, who wouldn’t watch the Gold League, the Silver League and the Bronze League? Or the Super League, The Super Dooper League and the Super Dooper Wooper League?

Read more: http://thesetpieces.com/features/pieces-of-hate-rebranding-the-football-league/#ixzz3lVoGRSoH

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