Cambridge United scored a second placed finish in the recent Fan Engagement Index, which measures engagement levels across all 92 Clubs in the top five tiers of English Football...
Each club is assessed on their dialogue with supporters, how supporters are represented as part of the club's governance and how transparent the club is with their supporters.
It's a one place jump for the U's who finished third in the 2019/20 table and the news further demonstrates United's culture of Fan Engagement and its commitment to supporters.
The Fan Engagement Index awards up to 240 points to clubs overall based on the quality of their Fan Engagement. It comprises three categories, each offering up to 80 points. Final figures correct as of the 31st of May of the end of the season concerned.
As this season was affected by Covid-19, and in the case of the EFL League One and League Two, saw no more competitive fixtures played in the normal (league) season after early March, reasonable assumptions have been made in the scoring. Specifically, it has been assumed that where a club commenced a programme of engagement (e.g. had at least one Fans Parliament, Fans Forum or Structured Dialogue with a Supporters Trust/Independent Group before football stopped in March 2020), they would have had the remaining one required by best practice/EFL rules. This applies to the publishing of any reports, agendas and minutes. This does not apply where no such meetings were held before March 2020.
Each category is broken down into a number of areas making up the total score for the category. As follows:
Dialogue (the meetings and processes in place to practice two-way communication with their fanbase and its representatives)
Structured Dialogue with supporters’ trust/independent supporters group
Structured Dialogue with wider group of representatives
Social Media (does the club have a Twitter Help Channel or a Twitter SLO Channel)
Any other Dialogue initiatives/innovations
Governance (what underpins, or reinforces these relationships)
Are there supporter directors on the board of the club?
Customer/Club/Supporter Charter: rating based on whether it’s easy to find, and contains information about the SLO, fan consultation, and supporter/customer services
Whether or not the SLO is clearly a ‘stand alone’ role at the club
Is there a Memorandum of Understanding (MOU) or other legal agreement with supporters’ trust or other independent group governing their relationship?
Transparency (what they publish in relation to this dialogue)
I am the SLO @ Cambridge United. This page will provide information concerning match days for both sets of supporters.